Hello, welcome to Den’s profile!
With a degree in Biotechnology and industry experience in DNA testing, Den is a Scientist by training. This naturally led him to develop a data-driven, evidence-based approach to testing new ideas and developing winning ad strategies.
Den has been advertising on Google since it launched in Beta back in 2000 and grandfathered on the 5¢ clicks for years. As the platform evolved, so did he – rigorously learning through various mastermind groups and by embracing the latest innovations. For him, the only way to consistently ‘win’ in paid advertising, or with anything in life for that matter, is to ‘always be improving.’
I started playing the wooden bamboo flute so everything is bansuri now!
The Body: A Guide for Occupants by Bill Bryson
Influenctial Advertising Resource
Mike Rhodes – for his ability to simplify complex ideas
One person to meet
Bill Gates, as a modern day polymath
Favorite advertising aspect
Small targeted changes can have a profound impact – asymmetric results
Landing Pages (intermediate)
Digital Marketing Strategy
Email Marketing (intermediate)
Google Tag Manager (intermediate)
Content Development & Marketing
Business Analysis (intermediate)
Mar 2011 – Present
Specialized in working with businesses around the world to leverage Google Ads for profitable business growth. Working with a diverse range of clients in multiple verticals covering both e-commerce and lead generation, I bring a methodical, structured and scientific approach to advertising built on years of experience in both digital marketing and the scientific industry.
National Business Manager
1989 – 2011
Forensic Science Service (FSS)
The FSS was the leading provider of Forensic Science in the UK with multiple laboratories across England & Wales with the primary customer as UK police forces and the criminal justice system. The first third of my career was predominately scientific and laboratory-based, with the last two thirds in various senior management roles with responsibility for up to 700 staff and a P&L of £30M.